Resources & Tools

Before applying his skills to the nonprofit arena, Mr. Fuld helped shape company strategy, improving the competitive position for his global clients.
The following are a number of Mr. Fuld’s articles on how to understand and anticipate your competition, today and tomorrow

79 Strategic Questions You Need to Ask

Competition is as much a fact of life for nonprofits just as it is for corporations. Nonprofits and their funders need to understand who else is serving a community and how these social enterprises plan to grow.

This strategy tool is more than a list of questions. Consider it an approach to assess your competition, identify funding risks, and examine your future direction.

Competition

CEOs, Get to Know Your Rivals

HARVARD BUSINESS REVIEW – JULY 25, 2014

In an interview, Cisco CEO John Chambers once remarked on his intimate knowledge of rival CEOs. He claimed that based on this insight he could anticipate their market moves one or even two steps in advance. I thought he might be exaggerating, making good copy but lacking substance.

Four Mistakes to Avoid When Predicting Competitors’ Moves​

HARVARD BUSINESS REVIEW – JANUARY 13, 2014

Since 1986, Byron Wein, Vice Chairman Blackstone Advisory Partners (part of the Blackstone Group), has been offering 10 predictions for the coming year. Most years he is about 50 percent correct. But for 2013 he was only about 15 percent on target. Gold did not reach $1,900 an ounce. Iran did not build the Bomb. The S&P did not plunge to under 1800 – in fact, it hit an all-time high.

Embrace the Business Model That Threatens You

HARVARD BUSINESS REVIEW – MAY 22, 2013

If your company is already well established and has smart management, it is likely that it will become a hybrid in the next ten years, blending its legacy business with a new business model that is rising to threaten it. Take Walmart, for example. After suffering several years of Amazon’s online hegemony, Walmart responded with a hybrid approach.

How To Predict Your Competitor's Next Moves

FORBES – OCTOBER 12, 2011

The rumor mill for the iPhone 4S began almost as soon as Apple released its iPhone 4. Better camera, faster processor, bigger screen, fire-proofing, cordless charging…leaps tall buildings in a single bound.  The list goes on and on. We now know which of those predictions have come true. 

Using War Games to Test the Future

BLOOMBERG BUSINESSWEEK – FEBRUARY 11, 2011

“We didn’t see it coming.” That’s what a marketer for Guinness told me when the Irish brewing company and its competitors saw a 6 percent drop in its African beer sales around the turn of the millennium. Not because of brilliant moves by its rivals, but due to—of all things—cell phones.

Four Suggestions as You Face Your Industry’s Steamroller

HARVARD BUSINESS REVIEW – JULY 16, 2013

Remember the scene in the first Austin Powers film where Powers, attempting to escape in a steamroller, warns one of Dr. Evil’s henchmen to move out of its path? Despite its comically slow speed — and a huge distance between them, the guard stays rooted to the spot, yelling Stop! … until it’s too late. (The scene dissolves to his Donna Reed-like wife getting the news and noting tragically: “People never think how things affect the family of a henchman.”)

The Future

An Exercise to Get Your Team Thinking Differently About the Future

HARVARD BUSINESS REVIEW – JANUARY 23, 2015

Thinking about the future is hard, mainly because we are glued to the present. Daniel Kahneman, the Nobel Prize-winning economist and author of Thinking, Fast and Slow, observed that decision makers get stuck in a memory loop and can only predict the future as a reflection of the past.

What Do Mount St. Helens and Industry Disruptions Have in Common?

BLOOMBERG BUSINESSWEEK – OCTOBER 4, 2013

I recently watched a couple of YouTube time-lapse videos about the eruption of the Mount St. Helens volcano. From space or from ground level, you see a verdant landscape that suddenly fills with ash. When the smoke clears, whoosh, you see devastation. 

Be Prepared

HARVARD BUSINESS REVIEW – FROM THE NOVEMBER 2003 ISSUE

Why didn’t we see this coming?” As an executive, that’s the question you never want to ask. And yet most companies act in ways that make it impossible to avoid.

Other Strategic Issues

Take Your Show on the Road

HARVARD BUSINESS REVIEW – OCTOBER 21, 2013

Once in a blue moon, a brainstorming session produces an idea that is so blindingly good that people wonder not only “why aren’t we doing that already?” but even: “why isn’t everyone?” As someone who helps businesses conduct “war games” to inform their strategy-making, I suppose I see these moments more than most people; the whole point of these exercises is to devise new marketplace forays and anticipate competitive responses. But still, they are very rare.

Cross-Cultural Communication Takes More than Manners

HARVARD BUSINESS REVIEW – AUGUST 01, 2012

I can’t stand it when someone writes “obviously” in at the beginning of a sentence, any sentence. Nothing is obvious to everyone, especially when it comes to appreciating the impact a person’s culture has on interpreting — or preventing the acceptance of — information.

The Right Kind of Competitive Intelligence

BLOOMBERG BUSINESSWEEK – JULY 1, 2011

In a world of WikiLeaks, Galleon, and increased scrutiny of how businesses access and exchange information, many companies are getting timid about developing intelligence. This is a mistake. As someone who helps companies gather and analyze intelligence about their industries, competitors, and markets, I know that one can obtain and use valuable information legally.