When our youngest turned six he wanted a pet, preferably a dog. My wife and I said no for a variety of reasons and asked what other kind of animal he may want. After witnessing the deaths and “funerals” of a couple of his sister’s short-lived parakeets, our son chose a Russian tortoise. He named it Henry.
I once ran a strategy workshop at a meat packing plant. The executives were laser focused when it came to their goal. All they cared about was ensuring that meat – their only product – was at the center of the consumer’s plate.